How to Make Japanese Pattern Designs Popular among Young Women Today

Introduction:

Lately, traditional Japanese culture has been receiving attention worldwide. Among them, the design of traditional Japanese patterns, known as “wagara,” has been loved by many people for its beauty and unique use of colors. However, in the current market of fashion targeted towards young women, the utilization of wagara design has not been fully realized. In this article, I will explain the background of why traditional wagara designs are not selling to young women and suggest ways to incorporate them into modern fashion.

Materials:

Characteristics of traditional wagara designs:
Colors used in wagara designs are intended to express the nature and culture of Japan and often feature subdued tones, such as deep reds, navy blues, dark browns, and grays. Additionally, wagara designs have their own rules for color usage, featuring combinations of solid colors and contrasting colors.

Background on why traditional wagara designs are not selling to young women:
Due to the subdued color tones of traditional wagara designs, which do not typically include bright and soft colors, they often do not match the preferences of modern young women who prefer brighter and more vibrant designs.

How to incorporate wagara designs into modern fashion for young women:
While wagara designs themselves are not necessarily unpopular, when used in fashion items targeted towards young women, they need to be redesigned to match modern sensibilities. To make them more attractive, it is necessary to add new elements to wagara designs, modify color schemes and patterns, and incorporate trends that young women find appealing.

Steps:

There are several factors that contribute to the unpopularity of Japanese pattern designs among Japanese women, especially younger generations.

Modern fashion trends
Since Japanese pattern designs are rooted in traditional Japanese culture, they may not fit in with modern fashion trends and styles.

Difficulty in styling
Japanese pattern items can be difficult to mix and match with regular clothing, making it challenging for some people to come up with stylish outfits.

Restrictions in occasion and location
Japanese pattern designs are often seen as more suitable for formal occasions or specific events, and not for everyday wear.

Age group perception
Japanese pattern designs are often perceived to be more appealing to older women, making it less appealing to younger women.

To develop strategies to increase the popularity of Japanese pattern designs, we can consider the following methods based on the factors listed above:

Introducing modern designs
By incorporating modern design elements and color schemes into traditional Japanese patterns, we can create items that appeal to a wider age group.

Proposing styling suggestions
By showcasing examples of how to style Japanese pattern items with regular clothing, we can demonstrate how they can be fashionable and stylish.

Developing items for everyday use
By creating Japanese pattern items that can be worn on a daily basis and not just for special occasions, we can emphasize their versatility and convenience.

Expanding the target audience
By promoting designs and campaigns that appeal to younger women, we can broaden the target audience for Japanese pattern items.

When targeting overseas markets of young women, the popularity of traditional and modern Japanese pattern designs can vary depending on the culture, trends, and preferences of the target market. Here are the advantages of each approach:

Traditional Japanese patterns
Traditional Japanese patterns have a unique appeal that evokes a sense of Japanese culture and history. They can be seen as exotic and appealing to those interested in ethnic patterns.

Modern patterns
Modern patterns allow for a wider range of fashion styles and trends to be incorporated into Japanese pattern designs, making them more versatile and appealing to a wider range of people.

Deciding which approach to take should be based on factors such as the target market’s needs and preferences, competition, and brand direction. A hybrid design approach or a diverse product lineup could also be considered to meet a wider range of needs.

Examples:

When it comes to traditional Japanese patterns, you won’t find many bright colors. No, sir. Instead, these patterns use colors that represent Japan’s nature and culture and tend to be more subdued. You’ll see lots of deep reds, navies, dark browns, and grays. And the way these colors are used is unique too, with combinations of single colors or contrasting colors being used. So, while traditional Japanese patterns are certainly not unpopular, they may not always jive with the preferences of young women in the fashion market. If you want to incorporate these patterns into modern fashion, you need to make some adjustments. That means adding new elements to the traditional patterns or getting creative with color and pattern combinations. By bringing in current trends and styles, you can make these patterns even more attractive to young women.

Now, let’s talk about the colors used in traditional Japanese patterns. You’ll typically find:

Colors that are based on red or black
Often paired with white, blue, or green
These colors represent Japan’s traditional customs and culture, and you’ll see them used often during festivals and holidays.
Japanese textile techniques have given these colors a deep, rich quality that’s unique to Japanese patterns. You’ll also notice that many of these patterns are based on flowers or nature, with the colors of the patterns inspired by these motifs. This symbolism adds a deeper meaning to Japanese patterns, evoking a sense of seasonal change and the interdependence of nature and people.

The difference between traditional Japanese patterns and the colors used in modern women’s fashion items is that the latter tends to use more vibrant and brighter colors. For instance, pastel colors and pink hues are often used to express Japanese patterns in a more lively way. Additionally, modern designs may incorporate colors or materials that are not traditionally used in Japanese patterns. Such modern arrangements have made Japanese patterns more appealing to a wider audience.

Adjusting the color balance can be achieved by adjusting specific values numerically. However, the appropriate numerical values for different Japanese patterns or desired color schemes vary, so there is no one-size-fits-all solution. Generally, adjusting the hue, saturation, and brightness according to the desired color scheme is key.

For example, if you want to convert a Japanese pattern to a popular pink color scheme used in modern women’s fashion items, increasing the hue value can make it appear more pink. Raising the saturation value enhances the color’s vibrancy, while adjusting the brightness value can make the color appear brighter.

Regarding color filters, the appropriate filter varies depending on the Japanese pattern, so it’s essential to consider which filter to use on a case-by-case basis. Generally, blue or green filters are commonly used to enhance the color vibrancy of Japanese patterns.

Furthermore, adjusting the color scheme to align with the trends and demands of modern women’s fashion items is crucial. As a general rule of thumb, it’s common to emphasize vibrancy while maintaining natural color tones.

The popularity of modern women’s fashion items using specific color schemes can be attributed to several factors. Firstly, fashion trends are always changing, so the latest color schemes that follow the latest trends are typically used in modern women’s fashion items. For instance, the current trend of “pastel colors” expresses femininity and cleanliness with bright and soft hues.

Additionally, diversity is emphasized in modern times, leading to the demand for fashion that accommodates different skin tones, body types, and cultural backgrounds. Soft and bright hues can create a slimming effect and brighten skin tones, making them a popular choice for women. Lastly, bright and soft hues have a relaxing effect and attract attention more than darker hues, making them visually appealing in modern women’s fashion items.

As outlined above, the current trends, emphasis on diversity, and visual effects are some of the reasons why bright and soft color tones are more popular in modern women’s fashion items. Generally, bright and soft color tones are preferred in women’s fashion items, especially among young women who favor vivid hues.

This trend is not limited to online shopping but also applies to physical stores. Bright and soft color tones can express femininity and cleanliness, making them attractive to women. Additionally, in today’s era of active social media sharing, attention-grabbing bright colors can attract more buyers and increase the potential for sales.

However, some products may require more subdued color tones depending on their characteristics. For instance, business wear or high-end fashion items typically use more muted color tones. Therefore, it is crucial to select color tones that fit the product’s features.

Since the target audience is young women, it is expected that bright and soft color tones will remain popular. Using color tones that match the 2023 fashion trends can provide items that better suit the needs of the target audience.

Items such as T-shirts, skirts, and pants are worn daily, so they must consider comfort and material quality. Quality is especially crucial for low-priced items, as poor quality can damage customer trust.

Since the target audience is Japanese women, incorporating traditional Japanese patterns can appeal to them. However, it is necessary to update the item design, such as adding modern arrangements, when using traditional patterns.

In 2023, online shopping is prevalent, so focusing on online sales can be effective. Creating marketing strategies that appeal to the target audience, such as utilizing social media, blogs, and video distribution, is also essential.

For mid-priced items, balancing cost and performance is important. Using high-quality materials and focusing on design can help maintain customer satisfaction.

Overall, considering the target audience, item characteristics, quality, and sales strategies can lead to a successful business.

Addition：

When adjusting the color balance, the following values can be used as a guide:

Hue: Increasing the value changes the hue and increases the red or blue tones. For example, to convert a traditional pattern with strong yellow tones to pink, increasing the hue value and adding more red tones can make it closer to pink.
Saturation: Increasing the value makes the color more vivid. Increasing the saturation of a traditional pattern can make it closer to the bright colors commonly used in modern women’s fashion items.
Brightness: Increasing the value makes the color brighter. Increasing the brightness of a traditional pattern can convert it to a brighter color.
However, these values vary depending on the type of pattern and the desired color conversion, so specific adjustments need to be made each time.

Regarding the use of color filters, blue and green filters are commonly used to enhance the color of traditional patterns. However, depending on the pattern, red or yellow filters may also be used to create warmer tones.

Conclusion:

Traditional Japanese patterns are loved by many people for their beauty and unique color schemes. However, to incorporate them into modern women’s fashion, a modern twist is necessary. By incorporating bright colors or trendy designs, traditional patterns can be made more appealing to younger women.

In the future, we hope to continue developing designs that inherit the beauty of traditional Japanese patterns while incorporating new sensibilities and trends, so that they will continue to be loved by people all over the world.

Home » japanese culture » japanese design » How to Make Japanese Pattern Designs Popular among Young Women Today

Katsuki Kenji

香月健児 Kenji Katsuki

259 thoughts on “How to Make Japanese Pattern Designs Popular among Young Women Today”

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